We opened our Koh Samui store in 1994, the same year Lee Alexander McQueen enroled with Central Saint Martins School.

The first time we became aware of Alexander McQueen was around 1995. One evening as we were walking down London’s South Molton Street we noticed in Pelicano one of London’s super cool stores at the time, some amazing pieces from a designer that we had never seen before.

Alongside the most desirable International designers in the window, the label read  McQueen. We did our research to discover who this designer was in order to stock him in our store. Unfortunately Pelicano’s owner Chris saw the potential with McQueen and had already signed him exclusivly to her store for a couple of years.

During those early years the closest we got to stocking McQueen was carrying his then boyfriends collection Jimmy Jumble. Lee would often come into the store with Jimmy on buying appointments or delivering his collections. On one occasion he asked Talita to be in his Highland Rape catwalk show. Talita being a little shy back then, smiled and politely declined the offer.

In later years Lee became a huge International star, whenever he came into our Koh Samui store as a customer, our team of girls would be whispering OMG Alexander McQueen’s in the store. Being in Fashion it meant more to me and Talita to have Lee in our store than most Hollywood Actresses, Super Models or Rock Superstars, and we pretty much had them all.

Lee Alexander McQueen, was the most Inspirational Exciting Talented Creative Fashion Designer of our time.

Video: ErichBen

Fashion video ad campaigns are being used ever increasingly of late. With fashion houses creating short mini epics with some of the hottest Hollywood actors and directors. Vanessa Bruno is no exception, creating her beautiful ethereal magic for Spring/Summer 2012 with director Stephanie Di Gusto and staring actress Kate Bosworth.

We first met  Justin Thornton and Thea Bregazzi back in 1996 when they presented their Preen debut collection to myself and Talita in our Koh Samui store.

The collection consisted of Victorian inspired beautiful dresses and jackets which we loved and immediately placed an order.

Since those early days, Justin and Thea have made Preen into an Internationally recognized fashion brand.

We love Preen’s Pre Autumn/Winter 2012 collection fashion film, we also love Yasmin of Pandora’s Jukebox  Fame who used to work with us many years ago at Koh Samui. Yasmin produced the soundtrack for the film and also for Preens catwalks x

Director: Nick Dorey

Editor:  Alex Berry

Soundtrack: Pandora’s Jukebox

Model: Marique Schimmel

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Yelena is one of my favorite Fashion Photographers, originally from Kiev Ukraine, she then moved to Brooklyn New York with her family.  Yelena shoots campaigns for fashion houses and all the cool magazines, recently including Dazed and Confused, Lula and Tar. Multi -talented, Yelena is also a Film Director and Painter.

Yelena Yemchuk

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